Sans Normal Noleb 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Boston' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, modern, approachable, impact, friendliness, modernity, brand focus, display clarity, rounded, geometric, soft, chunky, compact apertures.
This typeface is a heavy, rounded sans with broad proportions and a distinctly geometric construction. Strokes are thick and even, with generous curves and softened joins that keep the large weight feeling smooth rather than harsh. Counters tend toward simple circular/oval shapes, while apertures are relatively tight, producing a compact, punchy texture in words. Terminals are clean and mostly straight-cut, and the overall rhythm is steady and confident, emphasizing solid silhouettes over fine detail.
It performs best in display roles where impact and warmth are priorities—headlines, posters, branding marks, packaging, and retail or wayfinding signage. The sturdy shapes and simplified forms help maintain clarity at distance and in high-contrast applications, while the rounded tone supports approachable consumer-facing design.
The tone is upbeat and welcoming, with a friendly, contemporary feel driven by round forms and substantial weight. It reads as energetic and attention-forward without becoming aggressive, making it well-suited to cheerful, optimistic messaging.
The design appears intended to deliver maximum visual impact with a friendly, geometric voice. Its construction prioritizes bold silhouettes, consistent stroke weight, and rounded forms to create a contemporary display sans that feels approachable and brandable.
At larger sizes the rounded geometry and dense spacing create strong, logo-like word shapes; in longer text blocks the tight apertures and heavy color can feel intentionally compact and emphatic. Numerals match the letterforms with similarly full, rounded shapes and clear, high-impact presence.