Sans Normal Kemek 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Squad' by Fontfabric, 'Lech Sans Pro' by Ingo, 'Argumentum' by Kostic, 'Niko' by Ludwig Type, 'Agent Sans' by Positype, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, friendly, forward motion, high impact, modern branding, friendly display, headline clarity, slanted, rounded, geometric, compact, punchy.
A heavy, right-slanted sans with rounded geometry and smooth, low-contrast strokes. Curves are broad and clean, with softly squared terminals and compact counters that keep the forms dense and impactful. The lowercase shows a single-storey “a” and “g” with sturdy, simplified construction, while capitals stay wide-shouldered and stable despite the strong slant. Numerals are solid and legible, matching the letters’ rounded, forward-leaning rhythm.
This style works best for short-to-medium display settings where impact and motion are desired—headlines, posters, event graphics, and brand marks. It can also suit packaging and apparel-style messaging where a bold, sporty voice helps establish presence, while remaining readable at moderate sizes.
The overall tone is energetic and assertive, with a sporty, fast-moving feel created by the pronounced slant and dense black color. Rounded shapes keep it approachable rather than aggressive, making it read as modern, confident, and upbeat.
The design appears intended to deliver a modern, high-energy voice by combining a strong italic angle with rounded, geometric letterforms and uniform stroke weight. The goal seems to be an attention-grabbing display sans that stays friendly and clear, suitable for contemporary branding and punchy editorial emphasis.
Letterspacing appears slightly tight, enhancing the compact, headline-oriented color. The slant is consistent across uppercase, lowercase, and figures, giving text a continuous forward motion and a unified, branded texture.