Sans Normal Nikiw 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Benton Sans Std' by Font Bureau and 'Corbert Wide' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, sporty, impact, approachability, clarity, modernity, rounded, geometric, chunky, soft corners, high impact.
A heavy, geometric sans with broad proportions and generously rounded curves. Strokes are uniform and dense, with clean, mostly orthogonal joins and softened corners that keep the forms approachable. Counters are compact relative to the stroke weight, and round letters (O, C, G) lean toward near-circular shapes, while diagonals (V, W, X, Y) are sturdy and minimally tapered. Lowercase forms show a large x-height and simple, single-storey constructions (notably a and g), producing an even, blocky rhythm at text sizes.
Best suited to headlines, brand marks, packaging, and signage where strong presence and quick recognition matter. It also works for short UI labels, social graphics, and editorial pull quotes, especially when set with ample spacing to preserve clarity at smaller sizes.
The overall tone is bold and self-assured, with a contemporary, slightly playful friendliness driven by its rounded geometry and compact counters. It reads as energetic and attention-grabbing without feeling aggressive, making it well suited to upbeat, contemporary branding.
The design appears intended to deliver maximum impact with a clean, geometric voice—combining sturdy construction and rounded forms for modern legibility and a friendly, contemporary character in display settings.
Numerals follow the same chunky geometric logic, with wide, open silhouettes and strong horizontal emphasis; curved figures (2, 3, 5, 6, 9) use smooth, continuous arcs. Letterforms maintain consistent visual weight across the set, supporting a steady color in lines of copy while still projecting a display-forward presence.