Sans Superellipse Upba 2 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Bantat' and 'Paisal' by Jipatype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, techy, industrial, friendly, confident, sporty, impact, modernity, approachability, clarity, geometry, rounded, blocky, geometric, squared, compact.
A heavy, geometric sans built from squared-off curves and rounded-rectangle counters. Strokes stay consistent and blunt, with soft corners that keep the texture smooth despite the strong weight. Proportions are horizontally emphatic, with wide capitals and roomy bowls; round letters like O/C/G read as superelliptical rather than purely circular. The lowercase is sturdy and open, with simple, engineered joins and minimal modulation, producing an even, poster-ready rhythm in text.
Best suited for display typography where its wide stance and rounded-squared geometry can lead the layout—headlines, brand wordmarks, packaging panels, and wayfinding or storefront signage. It can also work for short UI labels or dashboard headings when a bold, friendly-tech tone is desired.
The overall tone is assertive and contemporary, mixing a utilitarian, industrial feel with approachable roundedness. It reads as modern and tech-forward rather than formal, with a confident voice suited to high-impact messaging.
Likely designed to deliver maximum impact with a contemporary geometric voice, using rounded-rectangle construction to stay legible and approachable while still feeling engineered and modern.
Numerals are built to match the same squared-round geometry, with broad shapes and clear silhouettes at display sizes. The forms favor straightforward, constructed details over calligraphic nuance, which helps maintain a consistent, modular look across the set.