Sans Normal Nimum 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Duhline' by Edignwn Type, 'Conneqt' by Roman Melikhov, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, bold, impact, approachability, modernity, clarity, rounded, soft corners, geometric, blocky, high impact.
A heavy, rounded sans with broad proportions and compact apertures that create a sturdy, poster-like silhouette. Strokes are monolinear and blunt-ended, with softly curved joins and corners that keep the texture friendly rather than harsh. Round letters (O, C, G, e) lean toward near-circular forms with large interior counters, while many lowercase shapes use simplified, blocky construction (notably a single-storey a and g). The overall rhythm is dense and even, producing strong word shapes and a consistent, weight-forward color on the page.
This design is best suited to short, high-impact settings such as headlines, posters, product packaging, and bold brand marks. It also works well for signage and social graphics where clarity at a distance and strong presence are priorities.
The font projects a cheerful, confident tone—approachable and slightly playful, yet assertive. Its rounded geometry and thick forms feel contemporary and energetic, suited to messaging that wants to be seen quickly without turning aggressive.
The type appears intended to deliver a friendly geometric sans voice with maximum visual impact, using rounded, simplified forms to keep the tone approachable while maintaining a strong, attention-grabbing footprint.
Numerals are similarly weighty and rounded, maintaining the same soft, geometric logic as the letters for cohesive mixed text. The dense spacing and tight apertures suggest it will look most comfortable when given breathing room in layout, especially in longer lines.