Sans Normal Ohbah 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, social ads, friendly, modern, confident, clean, approachable, impact, clarity, brand voice, modernity, approachability, geometric, rounded, chunky, compact, even rhythm.
This typeface is a heavy, geometric sans with round, open bowls and smooth curves paired with sturdy straight stems. Strokes are broadly uniform, with squared terminals and tight, efficient shaping that keeps counters clear at display sizes. Uppercase forms read compact and assertive (notably the circular O and broad, stable E/F), while lowercase keeps a simple single-storey a and g, a short-shouldered r, and a straightforward t with a clean crossbar. Numerals are similarly robust and rounded, with an oval 0 and simple, highly legible constructions across the set.
It performs best in headlines, logos, and brand systems that need a strong, friendly voice. The sturdy shapes and clear counters also suit short paragraphs, callouts, signage, packaging, and digital promos where a bold, modern sans is needed without a sharp or austere feel.
The overall tone is friendly and contemporary, with a confident, no-nonsense presence. Its rounded geometry and even color give it an approachable, upbeat character that feels modern rather than formal or technical.
The design appears intended to deliver a modern, geometric sans voice with high impact and easy readability. By combining simple circular construction with compact proportions and clean terminals, it aims to be versatile for contemporary branding and display typography while remaining straightforward in text snippets.
The letterforms maintain consistent visual weight and spacing, producing a solid typographic “block” in paragraphs. Apertures and joins stay relatively open for a geometric style, which helps prevent dark spots when set large, while the dense shapes preserve impact in headlines and short lines.