Sans Normal Olmot 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Oriet' and 'Protofo' by Lafontype, 'Mundial Narrow' by TipoType, 'Gordita' by Type Atelier, and 'Armin Grotesk' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, pragmatic, impact, clarity, modernity, versatility, approachability, geometric, rounded, compact, solid, crisp.
A heavy, geometric sans with compact proportions and smooth, circular bowls. Strokes are monolinear with clean, squared terminals, and curves appear tightly controlled, giving letters a dense, stable texture in text. Counters are relatively open for the weight, while joins and shoulders stay firm and uncluttered. The lowercase shows simple, single-storey forms (notably a and g) and a sturdy, workmanlike rhythm across words.
This font is well suited to headlines, brand marks and supporting brand typography, posters, and packaging where you want a strong, contemporary sans presence. It can also work for signage and interface labels when set with adequate size and spacing to preserve clarity in dense passages.
The overall tone is modern and friendly, with a confident, no-nonsense presence. Its rounded geometry softens the heaviness, keeping it approachable rather than aggressive, and the consistent shapes lend a straightforward, contemporary voice.
The design appears intended as a versatile geometric workhorse with an assertive weight and clean construction, optimized to deliver a consistent, contemporary look across display and short-to-medium text settings.
The numerals follow the same compact, geometric logic, reading as solid and contemporary at display sizes. In the sample text, spacing and shapes create a strong, even color suited to short headlines and prominent UI labels, with a slightly tight feel as size decreases.