Sans Superellipse Ishu 12 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, industrial, retro, techy, confident, impact, brand punch, friendly strength, geometric consistency, display clarity, rounded, blocky, squarish, compact, heavy.
A heavy, rounded-rectangle sans with squarish counters and generously radiused corners. Strokes are consistently thick with minimal modulation, producing a compact, blocklike texture and strong silhouette. Curves resolve into superelliptic forms rather than circles, and many joins are softened, giving the shapes a molded, contemporary feel. The lowercase is sturdy and simplified with short apertures and tight counters, and the numerals follow the same rounded-square geometry for a unified set.
This font is well suited to headlines, posters, labels, and bold brand marks where a compact, high-impact voice is needed. It can also work for packaging and sports or fitness graphics, especially when paired with simpler supporting text for longer passages.
The overall tone is assertive and energetic, with a sporty, industrial confidence. Its rounded corners keep the impact friendly and approachable, while the dense blackness and squarish forms evoke equipment labeling, athletic branding, and arcade-era display typography.
The design appears aimed at delivering maximum punch with a controlled, rounded-square geometry—combining the authority of a heavy sans with softened corners for a more approachable, modern display look.
Because the counters and apertures are relatively small, the face reads best when given enough size and/or generous tracking. The uniform weight and chunky terminals create a steady rhythm that holds up well in short bursts of text where impact matters more than delicate detail.