Sans Superellipse Ishu 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, industrial, retro, game-like, mechanical, assertive, impact, branding, display, modularity, durability, blocky, rounded corners, compact counters, squared curves, geometric.
A heavy, block-constructed sans with squared curves and consistently rounded outer corners. Strokes are broadly uniform, with compact interior counters that read as rectangular cut-ins rather than open apertures. Curved letters (C, G, O, S) are built from rounded-rectangle geometry, while diagonals and joins (K, M, N, V, W, X) are simplified into stout, faceted shapes. Numerals and punctuation follow the same chunky, modular logic, creating a tight, dense texture at text sizes.
Best suited to short, high-impact settings such as headlines, posters, logos, and packaging where bold shapes can carry the message. It also fits UI titling, game screens, team or event branding, and any application that benefits from a sturdy, modular look at larger sizes.
The overall tone feels industrial and game-influenced—confident, robust, and slightly retro-futuristic. Its chunky geometry and clipped openings suggest utilitarian hardware labeling, arcade UI, or sci‑fi display lettering rather than quiet editorial text.
The design appears intended to deliver maximum visual presence with a modular, rounded-rect geometry that stays consistent across the character set. It prioritizes strong silhouettes and a tight, engineered feel, aiming for immediate recognition and a distinctive display voice.
Letterforms lean toward closed-in construction, so spacing and counters become the primary drivers of legibility. The rounded corners soften the otherwise rigid geometry, helping the font feel approachable despite its mass. The design maintains a strong, consistent silhouette across capitals, lowercase, and numerals, producing an even, punchy rhythm in headlines.