Sans Normal Ombof 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Jam Grotesque' by JAM Type Design, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, confident, straightforward, modern, solid, practical, impact, clarity, presence, simplicity, readability, chunky, clean, geometric, blocky, high legibility.
A robust sans with broad proportions, substantial stroke weight, and minimal contrast. Curves are smooth and fairly geometric, with round counters and clean joins, while terminals read as crisp and unadorned. The lowercase shows a compact, workmanlike construction (single-storey a and g), and the overall spacing and rhythm produce a strong, even texture in text.
Works especially well for headlines, posters, packaging, and signage where you want strong emphasis and quick readability. It also suits branding and UI moments that call for a bold, friendly system voice—such as navigation labels, section headers, and callouts—provided there is enough space for its broad letterforms.
This typeface projects a confident, straightforward voice with a modern, no-nonsense attitude. Its generous proportions and solid color feel assertive and dependable, leaning more practical than playful. The overall tone is friendly but direct, suited to messaging that needs clarity and presence.
The design appears intended to deliver maximum visibility and clarity at large sizes, with a steady, uncomplicated skeleton and full curves that hold up under heavy weight. It favors a strong typographic color and stable letterforms to keep headlines and short messages unmistakable and easy to scan.
Numerals are wide and sturdy, matching the overall density, and the punctuation and basic shapes maintain the same plainspoken, geometric feel. The sample text shows a consistent, even texture with strong word shapes and minimal stylistic distraction.