Sans Normal Igrul 13 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, quirky, soften tone, add warmth, improve approachability, casual clarity, rounded, soft, monoline, open counters, bubbly.
A rounded, monoline sans with soft terminals and generously curved joins. The forms favor circular and oval geometry, producing open counters and smooth, continuous strokes with minimal contrast. Proportions are slightly expanded, with broad bowls and a relaxed rhythm that reads clearly at display and text sizes, while maintaining a consistent, even color across lines.
Well-suited to brand identities that want to feel welcoming and contemporary, as well as packaging, posters, and social graphics where a friendly tone is important. It also fits children’s or family-oriented communications and short-to-medium copy where rounded clarity and an informal voice are desired.
The overall tone is warm and informal, with a lighthearted, friendly personality. Its rounded construction and gentle shapes create a playful, approachable feel that suits upbeat messaging and casual branding.
This font appears intended to provide a modern, easygoing sans that emphasizes friendliness and readability through rounded geometry and even stroke weight. The softened shapes and open counters suggest an aim for broad appeal in casual, consumer-facing design contexts.
The design leans on simple, clean silhouettes rather than sharp corners, giving it a deliberately softened voice. Numerals and lowercase follow the same rounded logic, helping mixed-content settings (like headlines with numbers) feel cohesive and conversational.