Sans Normal Hogip 5 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, headlines, friendly, clean, modern, approachable, playful, soften tone, everyday readability, modern branding, ui friendliness, rounded, soft terminals, geometric, open counters, monoline.
A rounded sans with smooth, monoline strokes and generously curved joins. Letterforms lean on circular and elliptical construction, producing open counters and a soft, even rhythm. Terminals are consistently rounded, with simplified, clean joins in diagonals and arches; overall spacing feels roomy, and the set reads clearly in continuous text.
It suits interface typography and product surfaces where clarity and warmth are both important, such as app UI, wayfinding at larger sizes, and consumer branding. The rounded construction also works well for packaging, posters, and short-to-medium length copy where a friendly, modern tone is desired.
The overall tone is friendly and contemporary, with a mild playfulness coming from the softened corners and rounded stroke endings. It feels informal without becoming quirky, giving text a welcoming, easygoing voice that remains orderly and legible.
The design appears intended to provide a neutral, contemporary sans that stays highly approachable through rounded terminals and smooth geometry. It aims for a clean texture and dependable readability while adding softness for brands and interfaces that want to avoid a stark, technical feel.
Round forms like C, G, O, and Q are notably smooth and open, while straight-sided shapes keep gently softened corners rather than sharp intersections. Numerals follow the same rounded, simplified logic, maintaining an even texture alongside the letters.