Slab Contrasted Ugvi 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, logotypes, packaging, western, editorial, collegiate, industrial, vintage, impact, heritage, ruggedness, authority, display, bracketed, blocky, sturdy, ink-trap, compact.
A heavy, slab-serif design with broad proportions and strongly bracketed, rectangular serifs. Strokes are dense and confident, with moderately tight interior counters and a slightly condensed feel in some shapes despite the overall wide set. The joins and terminals show subtle inking-like notches and small cut-ins (visible in letters such as K, W, X, and Y), adding texture to the otherwise geometric, blocky construction. Round letters (O, Q) read as robust and near-circular, while straight-sided forms (E, F, H, N) present a firm vertical rhythm and squared-off shoulders.
Best suited for display settings where weight and presence matter—headlines, posters, sports or heritage branding, and packaging that benefits from a sturdy, slab-serif voice. It can also work for short subheads or pull quotes when a strong, vintage-inflected emphasis is desired.
The tone is assertive and attention-grabbing, balancing a traditional, poster-era slab presence with a hint of rugged print texture. It feels at home in Americana-leaning or workwear-inspired branding, while still reading as a no-nonsense editorial display face.
Likely designed to deliver maximum impact with a classic slab-serif silhouette, combining firm geometry and bracketed slabs for authority. The small inked notches and cut-ins appear intended to introduce a rugged, print-like personality without sacrificing overall clarity at large sizes.
Lowercase forms are sturdy and utilitarian, with single-storey a and g and a compact, squared dot on i/j. Numerals are bold and stable, with the 8 notably heavy and the 7 sharply cut, reinforcing the poster-like character. The overall color on the page is dark and even, favoring impact over delicacy.