Slab Contrasted Ullo 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon' and 'Clarendon LT' by Linotype, 'Clarendon Serial' by SoftMaker, 'Firelli' by Typejockeys, and 'Clarendon' and 'Clarendon No 1' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, signage, branding, packaging, retro, confident, rugged, friendly, american, display impact, heritage tone, signage clarity, bold branding, blocky, bracketed, bulky, rounded, punchy.
A heavy, block-forward slab serif with broad proportions and compact internal counters. The serifs read as sturdy and mostly bracketed, with softened joins and rounded terminals that keep the mass from feeling brittle. Stroke contrast is present but restrained, with dominant vertical stems and thickened horizontals that maintain a solid, poster-ready color. The lowercase is robust and slightly bulbous in places (notably in curves and bowls), while figures and capitals maintain a squared, stable silhouette and consistent weight across the set.
Best suited to posters, headlines, labels, and signage where strong presence and a bold typographic voice are needed. It also works well for branding and packaging that aim for a heritage, craft, or industrial feel, especially in short to medium bursts of text rather than long-form reading.
The overall tone feels bold and dependable, with a distinctly vintage, workwear sensibility. Its big slabs and rounded details suggest classic signage and old-school print, projecting warmth and straightforward confidence rather than precision or delicacy.
The letterforms appear designed to deliver maximum impact with a familiar, vintage slab-serif flavor—prioritizing density, stability, and recognizable shapes for attention-grabbing display typography.
The design emphasizes strong horizontal anchoring and sturdy tops, creating a tight, high-impact rhythm in text. Large serifs and generous stroke mass make it excel at commanding attention, while the softened shaping helps prevent the texture from becoming overly harsh at display sizes.