Sans Normal Efmew 8 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Sole Sans' by CAST (names referenced only for comparison).
Keywords: ui text, branding, editorial, marketing, packaging, modern, clean, friendly, casual, approachable, readability, warmth, clarity, modernity, rounded, humanist, open counters, soft terminals, slanted.
This typeface is a slanted sans with gently rounded construction and smooth, continuous curves. Strokes are even and consistent, with soft, subtly tapered terminals that avoid harsh cuts. Letterforms show open apertures and generous internal space, giving counters a clear, airy feel; the overall rhythm is relaxed rather than rigidly geometric. Capitals are straightforward and balanced, while the lowercase has a humanist flavor—noticeable in the single-storey a and g, the curved shoulder on r, and the fluid joins and arcs in n, m, and u. Numerals follow the same rounded, open style, with simple, legible forms and restrained detailing.
It works well for UI and app text, product copy, and web typography where a friendly italic voice is needed for emphasis or tone. The open counters and rounded forms also make it suitable for branding, short editorial passages, and marketing materials that benefit from a clean, modern feel without looking stark.
The overall tone feels contemporary and easygoing, with a friendly, conversational slant that reads as informal but still tidy. Its smooth curves and open shapes keep it approachable, making it well suited to brands or interfaces that want warmth without looking decorative or quirky.
The design appears intended to provide a contemporary sans italic that remains highly readable in text while adding warmth through rounded forms and humanist shaping. It aims for a balanced texture and straightforward letterforms that can serve both functional communication and brand-forward styling.
Diagonal letters and angled strokes (such as A, V, W, Y, and the figures) maintain a consistent forward motion that reinforces the italic voice. Curved letters like C, G, S, and e are notably round and open, which helps readability in continuous text and keeps the texture from becoming cramped. The sample text shows a smooth, even color across lines with clear word shapes and minimal visual noise.