Slab Contrasted Ulmu 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bogue' and 'Bogue Slab' by Melvastype and 'Bookman Old Style Paneuropean' and 'Mundo Serif' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, sturdy, confident, retro, friendly, impact, legibility, heritage, display, slabbed, blocky, bracketed, rounded, compact.
A heavy, slab-serif design with broad proportions and clearly bracketed serifs that soften the joins. Strokes show noticeable contrast for a slab style, with thick verticals and slightly lighter connecting strokes, producing a crisp, high-ink rhythm. Counters are relatively small and rounded, and terminals tend to be squared-off with subtle shaping rather than sharp cuts. The overall texture is dense and emphatic, holding together well in large sizes while maintaining clear letter structure.
Best suited for headlines, titles, and short blocks of text where impact and character are priorities. It works well for posters, branding marks, packaging, and editorial display settings that benefit from a confident, retro-leaning slab-serif voice. Use at moderate to large sizes to keep counters open and maintain clarity in dense word shapes.
The tone is bold and assured, balancing a workmanlike sturdiness with a warm, slightly vintage friendliness. It suggests classic poster and newspaper display typography—authoritative without feeling severe, and energetic without becoming informal.
Likely intended as a high-impact slab-serif for display typography that combines strong, traditional structure with approachable shaping. The design emphasizes presence and readability in attention-grabbing contexts, delivering a dependable, print-forward feel.
Uppercase forms read compact and weighty, and the lowercase shows sturdy construction with strong shoulders and prominent slabs that give words a distinctive, chunky silhouette. Numerals match the same robust, old-school presence and look designed to stand out in headlines and callouts.