Slab Contrasted Semo 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Forbes' by Linotype, 'Eponymous' by Monotype, 'Clarendon' by URW Type Foundry, and 'Egyptian Bold Expanded' by Wooden Type Fonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logotypes, western, vintage, poster, bold, playful, impact, nostalgia, display, branding, bracketed, bulky, rounded, chunky, softened.
A heavy, slab-serif display face with broad, blocky letterforms and strongly bracketed slabs that soften into the stems rather than meeting them abruptly. Curves are generously rounded and counters are compact, giving the alphabet a dense, confident texture. Stroke endings are blunt and squared-off, while the serif shapes add a rhythmic, stamped feel across lines of text. Overall proportions lean wide and sturdy, with a slightly irregular, lively rhythm that reads as intentionally characterful rather than strictly geometric.
This font is best suited to high-impact display work such as posters, headlines, storefront or event signage, and bold packaging. It can also work for brand marks and short taglines where a vintage, slab-serif voice is desired, especially at larger sizes where the bracketing and rounded details remain clear.
The tone is bold and extroverted, evoking classic American poster typography with a friendly, slightly theatrical swagger. Its chunky slabs and rounded joins suggest a nostalgic, craft-and-print sensibility that feels at home in retro or frontier-inspired settings. The effect is energetic and approachable rather than formal.
The design appears intended to deliver maximum visual impact with a distinctive slab-serif personality, combining sturdy forms with softened bracketing for a welcoming, retro display flavor. It prioritizes character and presence over neutrality, aiming for memorable, poster-like readability.
In longer settings, the dense weight and tight counters create a strong dark color, so it benefits from generous tracking and comfortable line spacing. Numerals share the same robust, decorative sturdiness, supporting headline use where figures need to feel integrated and emphatic.