Sans Other Asmoy 3 is a very bold, normal width, low contrast, upright, short x-height font.
Keywords: posters, packaging, headlines, kids branding, stickers, playful, chunky, quirky, friendly, retro, handmade feel, display impact, approachability, informal branding, rounded, bouncy, cartoonish, irregular, hand-cut.
This typeface uses heavy, rounded shapes with gently uneven stroke edges and slightly irregular curves that create a hand-cut, organic feel. Counters are generally small and compact, while terminals tend to be soft and blunted rather than sharply squared. Proportions vary from glyph to glyph, producing a subtly wavy rhythm across words, and the uppercase has a stout, blocky presence that pairs with simple, single-story lowercase forms. Overall spacing reads open enough for display use, with a deliberately informal consistency rather than strict geometric precision.
It performs best in short-to-medium display settings such as posters, product packaging, headlines, labels, and playful branding where personality matters more than typographic neutrality. The bold, rounded texture also works well for informal signage and social graphics, especially at larger sizes.
The overall tone is playful and approachable, with a cartoon-like warmth that feels casual and upbeat. The mild irregularities give it a crafty, handmade personality, leaning toward retro kid-friendly signage and lighthearted branding.
The design appears intended to deliver a friendly, handcrafted display voice with strong visual impact and an intentionally imperfect rhythm. Its simplified construction and soft corners prioritize approachability and character for expressive typography rather than formal editorial reading.
Round letters like O and Q appear slightly off-round, reinforcing the hand-drawn character, and diagonals (such as in V, W, X, and Y) keep a chunky, stable stance. Numerals follow the same soft, bold construction, maintaining a consistent texture when mixed with text.