Sans Normal Edrah 2 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: ui labels, app branding, posters, headlines, packaging, modern, clean, friendly, informal, lighthearted, readability, modernity, approachability, motion, oblique, airy, rounded, open, crisp.
This is a slanted, sans-style design with rounded construction and gently tapered terminals. Forms are built from smooth curves and straight strokes with minimal contrast, producing an even color on the page. Counters are open and generous, and joins are clean, giving letters like C, S, and e a soft, circular rhythm. The overall proportion feels compact horizontally, with tall, straightforward ascenders and descenders and simplified, single-storey lowercase shapes.
It suits interface labels, short paragraphs, and product or editorial typography where a clean, personable italic voice is useful. The compact footprint and open counters also make it effective for headings, callouts, and branding applications that need a modern, friendly slant.
The tone reads contemporary and approachable, with an energetic forward lean that adds motion without feeling aggressive. Its smooth geometry and open shapes give it a friendly, casual voice that still stays tidy and controlled.
The design appears intended as a contemporary oblique sans with rounded geometry, prioritizing clarity and a lively rhythm. It aims to provide a warm, informal alternative to stricter italics while maintaining consistent, legible letterforms.
The numeral set follows the same rounded, oblique logic and stays clear at display sizes. Uppercase forms remain simple and uncluttered, while the lowercase leans toward a conversational, text-forward feel, creating a mild contrast in personality between caps and lowercase.