Sans Normal Rigag 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Averta PE' by Intelligent Design, 'Harmonia Sans' by Monotype, and 'Masserini' by Studio Sun (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, friendly, modern, clean, approachable, confident, approachability, clarity, modernity, simplicity, legibility, rounded, soft corners, geometric, even rhythm, sturdy.
A rounded geometric sans with smooth curves and gently softened joins that keep the color even and solid. Strokes appear consistently weighted, with wide circular forms (notably in O and 0) and squared-off terminals that still read as friendly due to the overall rounding. Counters are open and generous, and the lowercase uses single-storey a and g, reinforcing a contemporary, simplified construction. The numerals are sturdy and legible, with a clearly distinct 0 and a compact, assertive 1 and 7.
Well suited to brand identities, product packaging, and headline typography where a friendly geometric tone is desired. Its open counters and stable shapes also make it a solid choice for UI labels, navigation, and signage that need quick recognition at a glance.
The font communicates a friendly, modern clarity—confident and direct without feeling sharp or severe. Its rounded geometry gives it an approachable, slightly playful tone that still stays professional for everyday interface and branding use.
The design appears intended to deliver a modern, approachable sans with geometric roundness and dependable legibility. By combining simplified lowercase structures with softened geometry, it aims to feel contemporary and accessible while remaining clean and versatile.
The sample text shows strong readability at large sizes and a consistent, even texture across lines. Round letters (o, e, c) lean toward near-circular shapes, while straight-sided forms (n, h, u) keep a steady vertical rhythm, producing a balanced, contemporary voice.