Sans Normal Agnom 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aksioma' by Zafara Studios and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, approachable, casual, modern, warm impact, clear display, everyday modernity, rounded, soft, geometric, chunky, clean.
A heavy, rounded sans with softly squared curves and a generally geometric construction. Strokes are consistently thick with minimal contrast, and terminals tend to be blunt or gently rounded, producing a sturdy, even texture. Counters are open and generously proportioned, and the lowercase shows a simple, single‑storey “a” with compact, straightforward forms. The overall rhythm is stable and readable, with slightly varied letter widths and roomy internal space that helps at larger sizes.
Best suited for display settings such as headlines, posters, signage, packaging, and brand marks where a bold, friendly presence is needed. It also works well for short blocks of text in UI or marketing materials when you want warmth and strong legibility without sharp edges.
The font reads as friendly and informal, with rounded forms that soften its weight and make it feel welcoming rather than severe. Its chunky shapes and simple detailing give it a contemporary, everyday tone suited to approachable messaging.
The letterforms appear designed to deliver a modern, approachable display sans: heavy enough for impact, rounded enough for warmth, and simple enough to stay clear across a range of sizes and contexts.
The design favors clarity and robustness: round characters like O/0 are broad and smooth, while diagonals (V, W, X, Y) remain solid and well anchored. Numerals and capitals match the same rounded, substantial voice, giving headlines a cohesive, confident presence.