Sans Faceted Asba 12 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Alma Mater' by Studio K and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, packaging, industrial, sporty, retro, tough, technical, high impact, compact fit, machined style, display clarity, angular, faceted, blocky, condensed, octagonal.
A compact, heavy display sans built from straight strokes and clipped corners, replacing curves with planar facets. Counters are mostly rectangular and tight, with an overall octagonal construction visible in rounded letters like O, C, G, and Q. Stroke weight is consistent and dense, producing a strong color on the page; apertures are small and joins are sharp. The lowercase follows the same engineered geometry, with single-storey forms and squared terminals, and the numerals echo the same chamfered, block-like silhouette.
Best suited to headlines and short statements where a dense, impactful voice is needed. It works well for sports identities, event promos, product packaging, and bold wayfinding or labeling—especially in high-contrast applications where the chamfered forms can stand out.
The face projects a rugged, no-nonsense tone with a distinctly engineered feel. Its faceted geometry and compact rhythm evoke athletic signage, industrial labeling, and retro arcade or scoreboard aesthetics. The overall impression is assertive and utilitarian rather than friendly or delicate.
The design appears intended to deliver maximum impact in a compact width while maintaining a consistent, machined geometry. By trading curves for clipped corners and tight rectangular counters, it aims for a sturdy, high-energy display style that remains orderly and repeatable across letters and numerals.
Diagonal elements are used sparingly and feel carefully constrained, which reinforces the mechanical, cut-from-plate look. The tight counters and heavy mass suggest it will read best at larger sizes where the internal shapes can stay clear.