Sans Faceted Asto 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'ITC Machine' by ITC, 'Refinery' by Kimmy Design, 'PODIUM Sharp' by Machalski, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, industrial, athletic, retro, assertive, tough, impact, ruggedness, signage, sporty, geometric, blocky, chamfered, angular, octagonal, compact.
A heavy, compact display face built from straight strokes and clipped corners, replacing curves with faceted, chamfered planes. The letterforms are tall and tightly proportioned with rectangular counters and a generally uniform stroke weight. Terminals are squared or cut at angles, producing an octagonal silhouette across rounds like O/C/G and numeric forms. Spacing is visually tight and the overall texture is dense, with simplified geometry and minimal detailing.
This font works best where bold presence and immediate readability are needed: headlines, poster titles, logos, apparel graphics, and packaging that benefits from a rugged, geometric voice. Its compact, faceted shapes also suit labels, badges, and short callouts where a dense, impactful texture is desirable.
The faceted construction and dense black silhouette give the font an assertive, no-nonsense tone. It evokes utilitarian signage and athletic or industrial marking, with a retro edge reminiscent of block lettering and stamped identification. The overall impression is tough, direct, and high-impact.
The design appears intended to deliver maximum visual weight with a simplified, planar construction that reads cleanly at large sizes. By substituting curves with angled cuts and keeping stroke weight consistent, it aims for a distinctive industrial/athletic character that remains straightforward and legible in bold display settings.
Uppercase and lowercase share a strongly unified, block-driven construction, with the lowercase remaining sturdy and legible rather than becoming calligraphic or delicate. Diacritics are not shown; punctuation in the sample appears straightforward and heavy enough to hold up at display sizes.