Sans Normal Kibah 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Brutalista' by Latinotype and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, modern, energetic, friendly, sporty, confident, impact, motion, modern branding, display clarity, approachability, oblique, rounded, geometric, clean, punchy.
This is a slanted, heavy sans with rounded geometry and a clean, contemporary build. Strokes are broadly even with minimal contrast, and terminals are mostly smooth and softly finished rather than sharply cut. Counters in letters like O, P, and R are generous and fairly circular, while the overall rhythm stays compact and sturdy. The slant is consistent across caps, lowercase, and figures, creating a forward-leaning texture that remains legible at display sizes.
This font is best suited for display-forward applications where strong presence and a sense of motion are desirable, such as headlines, campaign graphics, sports and lifestyle branding, packaging, and promotional materials. It can also work for short bursts of emphasis in UI or editorial layouts, but its weight and slant make it most effective at medium to large sizes.
The overall tone feels modern and upbeat, with a forward-leaning stance that suggests motion and momentum. Its rounded construction keeps it approachable, while the dense weight adds confidence and impact. The result reads as friendly but assertive—well suited to contemporary branding and attention-grabbing headlines.
The design appears intended to deliver a bold, contemporary sans voice with an inherent sense of speed. By combining an italic stance with rounded, geometric forms and even stroke weight, it aims for high-impact legibility and a friendly, modern personality.
Figures share the same oblique posture and robust color as the letters, with simple, open forms that match the geometric character of the alphabet. The uppercase set feels solid and sign-like, while the lowercase maintains clarity through open apertures and roomy counters, helping the italic texture stay readable in longer words.