Sans Normal Utrif 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'PT Sans Pro' by ParaType (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, signage, modern, clean, dynamic, technical, neutral, clarity, modernity, momentum, versatility, neutrality, oblique, geometric, streamlined, rounded, open.
A slanted sans with smooth, geometric construction and broad, open counters. Strokes stay largely uniform with softly rounded joins and terminals that read as crisp and modern rather than calligraphic. Proportions are balanced with a straightforward, uncompressed rhythm, and round forms (like O/C/G) are notably even and elliptical, supporting consistent texture in text. Numerals follow the same simplified, contemporary logic, with clear shapes and minimal ornamentation.
This font performs well in short-to-medium text where a modern, energetic sans is desired—such as branding systems, headlines, product packaging, and signage. Its open shapes and steady stroke weight also make it a good choice for UI labels and informational graphics where clarity at a glance matters.
The overall tone feels modern and efficient, with the italic slant adding motion and forward momentum. It projects a pragmatic, contemporary voice—more utilitarian than expressive—suited to clean branding and interface-adjacent communication.
The design appears intended as a contemporary italic sans that stays clean and legible while introducing motion through its slant. Its geometry and restrained detailing suggest a focus on versatility and a dependable, modern texture in both display and supporting text roles.
The slant is consistent across capitals, lowercase, and figures, producing a cohesive oblique color. Curves and diagonals feel carefully regularized, giving the face a stable, engineered impression while still remaining friendly due to its rounded geometry.