Sans Normal Amren 11 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, ui labels, signage, branding, posters, modern, clean, friendly, confident, straightforward, clarity, versatility, modern branding, everyday ui, impact, geometric, rounded, compact, solid, clear.
A solid, contemporary sans with rounded geometry and smooth, circular bowls. Strokes are uniform and sturdy, with compact counters and a relatively tight, efficient footprint that keeps words dense and even. Terminals are clean and mostly squared-off, while joins and curves stay soft, producing a balanced mix of crisp structure and roundness. Numerals are robust and highly legible, matching the letterforms’ consistent weight and rhythm.
This font performs well in headlines and short-to-medium text where a strong, clean presence is needed. Its sturdy shapes and clear numerals make it a good fit for UI labels, wayfinding and signage, and brand systems that want a contemporary sans without sharp or technical harshness. It also scales well for posters and marketing materials where dense, high-impact typography is desirable.
The overall tone is modern and no-nonsense, with a friendly edge from the rounded shapes and open, approachable curves. It reads as confident and practical rather than decorative, suited to clear communication and a contemporary brand voice.
The design appears intended as a versatile, modern workhorse sans that prioritizes clarity and consistency while keeping the forms approachable through rounded construction. It aims to deliver strong presence at display sizes while remaining readable and orderly in paragraph settings.
In text, the spacing and proportions produce a steady, even color with minimal visual fuss. The design favors simple, recognizable silhouettes and maintains consistency between capitals, lowercase, and figures for cohesive typographic texture.