Sans Normal Burug 3 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, signage, branding, clean, modern, neutral, friendly, functional, legibility, neutrality, versatility, clarity, open, rounded, crisp, balanced, plainspoken.
A clean sans with round, open counters and a straightforward, low-friction construction. Curves are smooth and near-circular (notably in O/Q and the bowls of b/p), while straight strokes stay crisp with minimal modulation. Terminals are largely flat and horizontal/vertical, and spacing feels even and controlled, giving words a steady rhythm. The lowercase shows a double-storey a and g with compact apertures, plus a simple, one-storey-style feel elsewhere, keeping the texture consistent in running text.
Works well for UI copy, product text, and general-purpose branding where clarity and consistency are important. The even rhythm and open counters support comfortable paragraph reading, while the simple, modern shapes also hold up in headings, navigation, and wayfinding.
The overall tone is neutral and contemporary, leaning approachable rather than technical. Its rounded forms and open interiors keep it friendly and readable, while the restrained detailing avoids drawing attention to itself. It feels suited to clear communication and everyday interfaces where typography should be present but not loud.
Designed to be a dependable, contemporary sans for broad everyday use. The emphasis appears to be on legibility, even color on the line, and a clean geometric-to-humanist balance that stays out of the way of the message.
Distinctive cues include a clean, unobtrusive Q tail, a straightforward J with a gentle hook, and numerals that read plainly at a glance. The ampersand is compact and modern, matching the font’s minimal, utilitarian character.