Sans Superellipse Bydiv 7 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Robson' by TypeUnion (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, magazine titles, art deco, condensed, modern, architectural, editorial, space saving, deco revival, title impact, geometric clarity, brand voice, geometric, rectilinear, streamlined, high-waisted, crisp.
A highly condensed display sans with tall, columnar proportions and a consistent, low-contrast stroke. Curves are built from softened, rectangular rounds, giving bowls and counters a superelliptical feel rather than true circles. Terminals are crisp and mostly flat, with occasional angled joins and compact apertures that keep the texture tight and vertical. Spacing appears disciplined and narrow, producing a uniform, poster-like rhythm across both uppercase and lowercase.
This font is best suited to headlines, titles, and short display lines where its condensed width and strong vertical rhythm can create impact without taking much horizontal space. It works well for poster typography, editorial mastheads, branding wordmarks, and packaging, especially where an Art Deco or architectural flavor is desired.
The overall tone is sleek and architectural, with a clear Art Deco undertone. Its narrow, upright presence feels metropolitan and theatrical—more suited to statement typography than casual reading. The rounded-rectangle geometry adds a refined, modern edge that reads as designed and deliberate.
The design appears intended to deliver a compact, high-impact display voice built from streamlined, rounded-rectangular geometry. It prioritizes a distinctive silhouette and consistent vertical texture for titling and branding applications where space efficiency and style are both important.
Uppercase and lowercase share the same tall silhouette, helping maintain a consistent vertical cadence in mixed-case settings. Numerals follow the same condensed, superelliptical construction, aligning visually with the letterforms for cohesive headline and titling use.