Sans Superellipse Hileh 2 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Cream Opera' by Factory738, 'Double Porter' by Fenotype, and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, stickers, playful, punchy, retro, quirky, friendly, impact, space-saving, approachability, display voice, brand character, compact, bouncy, rounded, blunt, soft-cornered.
A compact, heavy sans with softened corners and rounded-rectangle geometry, producing a chunky, superellipse-like feel in bowls and counters. Strokes stay largely even, with blunt terminals and minimal modulation, while many curves show a slightly pinched, vertical tension that keeps the forms tall and economical. The capitals are sturdy and condensed; lowercase shapes echo the same squarish-round construction, with single-storey forms where applicable and simple, sturdy joins. Numerals match the tight footprint and strong color, reading as solid blocks with rounded edges rather than sharp, linear constructions.
Best suited to display roles where strong presence is needed in limited horizontal space—posters, headlines, packaging, and bold brand moments. It can also work for short callouts, labels, and social graphics where a playful, punchy voice is desired, but it is less ideal for long-form reading at small sizes due to its dense texture.
The overall tone is bold and upbeat, with a slightly offbeat, cartoon-adjacent rhythm that feels energetic rather than formal. Its softened geometry and compact spacing give it a friendly, approachable character while still projecting confidence and impact.
The design appears intended to deliver maximum impact with a compact footprint, using rounded-rectangle construction to balance assertiveness with friendliness. Its consistent stroke weight and softened corners suggest a focus on approachable display typography that stays legible and characterful in bold, high-contrast layouts.
In text, the dense letterforms create strong texture and dark typographic color, especially in longer lines. The narrow proportions and small apertures can make interior detail feel tight at smaller sizes, but the consistent, rounded geometry helps keep the voice cohesive and recognizable.