Sans Normal Ohboz 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Aligne' by Formatype Foundry, 'Conneqt' by Roman Melikhov, and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, modern, confident, approachable, clean, high impact, approachable tone, modern branding, clear signage, display clarity, rounded, soft corners, geometric, sturdy, contemporary.
A heavy, rounded sans with smooth, geometric curves and softened joins that keep the silhouettes friendly despite the strong stroke weight. Bowls and counters are generous and mostly circular, while terminals appear clean and blunt, giving letters a solid, compact feel. The proportions run slightly expanded with steady rhythm and even texture in text, and the overall construction stays consistent across capitals, lowercase, and numerals.
Works best for headlines and short text where strong presence and clarity are needed, such as brand wordmarks, packaging, posters, and wayfinding/signage. The rounded geometry and dense weight also suit digital hero text, social graphics, and product marketing where a friendly but assertive voice is desired.
The font conveys a contemporary, approachable tone—confident and bold in presence, but softened by rounded forms. Its even color and open counters make it feel welcoming and practical, suitable for messages that want to be clear and upbeat rather than formal or technical.
The design appears intended to deliver a modern geometric sans optimized for high-impact communication while staying approachable through rounded shaping and open counters. It emphasizes legibility and consistent texture in large sizes, aiming for a clean, contemporary brand feel.
Round letters like O and Q show near-circular construction; the Q uses a short, unobtrusive tail. The lowercase includes a single-storey “a” and “g,” reinforcing a friendly, modern voice. Numerals are sturdy and simple, with smooth curves and clear differentiation at display sizes.