Sans Superellipse Demas 5 is a light, narrow, low contrast, italic, normal x-height font.
Keywords: ui labels, sports branding, automotive, tech advertising, packaging, sleek, technical, futuristic, sporty, efficient, space saving, modernization, speed cue, interface fit, cohesion, rounded corners, oblique, monoline, condensed, open counters.
A slanted, monoline sans with softened, superelliptical geometry throughout. Strokes keep a steady thickness and terminate in rounded-square ends, giving curves and corners a consistently chamfered feel rather than true circles. Proportions are compact and tall, with open apertures and simplified construction that favors clarity; diagonals and joins stay clean and taut, and the overall rhythm is airy despite the condensed footprint.
Works well for interface labels, dashboards, and product branding where a compact, contemporary voice is needed. The forward slant and condensed build suit sporty headlines, tech campaigns, and industrial or automotive-themed graphics, while the smooth corners keep it approachable in packaging and promotional copy.
The overall tone feels modern and purposeful—more engineered than expressive—evoking speed, interfaces, and contemporary product design. Its rounded-rectangle DNA adds friendliness while maintaining a crisp, streamlined attitude.
Likely designed to deliver a fast, modern sans optimized for tight horizontal space while preserving a soft, contemporary silhouette. The consistent superelliptical rounding suggests an intention to echo device and industrial design language and to maintain a uniform, clean texture across letters and numerals.
Figures and letters share the same rounded-corner logic, creating a cohesive texture in both all-caps and mixed-case settings. The italic angle is consistent and helps long lines read as a continuous, forward-moving band of text, especially in headings and short blocks.