Sans Normal Nolab 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Brother 1816' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, approachable, impact, clarity, modernity, approachability, rounded, compact, sturdy, geometric, clean.
A heavy, rounded sans with broad, even strokes and softly curved terminals. The letterforms lean toward geometric construction—round counters, circular bowls, and straightforward joins—while maintaining comfortable, open shapes that keep the dense weight readable. Proportions feel compact and efficient, with sturdy verticals and wide curves that create a consistent rhythm in both uppercase and lowercase. Numerals match the same robust, smooth-built logic, giving the overall set a cohesive, signage-like solidity.
Best suited to display applications where strong presence matters: headlines, posters, brand marks, packaging callouts, and wayfinding or promotional signage. It can also work for short UI labels or titles where a friendly but forceful voice is desired, especially at medium-to-large sizes.
The tone is bold and upbeat, projecting clarity and certainty without feeling harsh. Its rounded geometry adds warmth, making it feel contemporary and approachable while still delivering strong visual impact in short messages.
The font appears designed to deliver maximum impact with a smooth, modern voice—combining geometric roundness with thick, even strokes for clear, attention-grabbing typography.
The design emphasizes clean silhouettes and stable, blocky presence, with minimal ornamentation and a clear separation between strokes and counters even at heavy weight. In text settings it reads as assertive and compact, favoring headline-style emphasis over delicate detail.