Sans Normal Ogme 12 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, approachability, geometric, rounded, compact apertures, large counters, soft corners.
A heavy, geometric sans with broad proportions and a sturdy, even stroke. Curves are built from near-circular bowls and smooth arcs, while joins and terminals stay clean and minimally articulated, giving the outlines a solid, blocky presence. Counters are generally generous for the weight, and the overall rhythm is consistent and stable across capitals, lowercase, and figures.
Best suited to display applications where strong presence and quick readability matter, such as headlines, posters, branding systems, packaging, and signage. It can also work for short blocks of text or UI labels when a dense, emphatic voice is desired.
The tone is assertive and straightforward, with a friendly roundness that keeps it approachable. Its dense color and wide stance read as contemporary and impactful, suited to messages that need to feel bold, clear, and confident.
Likely designed to deliver maximum impact with a simple geometric construction, balancing strong weight with readable counters and a friendly, rounded impression for contemporary communication.
The lowercase shows a modern, utilitarian construction with simple forms and minimal detailing, prioritizing clarity over calligraphic nuance. Numerals follow the same robust geometry, presenting a strong, uniform texture in running text and at display sizes.