Sans Normal Ogka 3 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, punchy, straightforward, impact, clarity, modernity, approachability, geometric, rounded, clean, solid, high-impact.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes stay consistently thick with minimal modulation, creating a dense, even color in text. Counters are open and generously sized for a bold style, while terminals are mostly flat or softly squared, giving shapes a sturdy, engineered feel. The lowercase shows a high x-height and compact extenders, helping lines set tightly while remaining clear at larger sizes.
Best suited to headlines, display typography, and brand applications where strong presence and quick legibility are needed. It should perform well on posters, packaging, wayfinding and signage, and bold UI moments such as section headers or callouts where a compact, high-impact voice is desired.
The overall tone is modern and assertive, with a friendly edge coming from the rounded forms and open counters. It reads as practical and no-nonsense, favoring clarity and presence over delicacy, making it feel contemporary and approachable rather than formal.
The design appears intended to deliver a contemporary, geometric voice with maximum visual impact and dependable legibility. Its broad proportions and sturdy construction suggest a focus on confident display use, while the open counters and simplified shapes aim to keep reading smooth at larger text sizes.
Round letters like O/Q/C/G emphasize near-circular construction, while diagonals (V/W/X/Y) appear stable and well-balanced for a bold cut. Numerals match the same robust rhythm and read cleanly, with curved figures maintaining the same geometric logic as the letters.