Sans Normal Sekur 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, app labels, packaging, posters, signage, friendly, casual, clean, playful, approachable, approachability, everyday readability, modern friendliness, informal clarity, rounded, soft terminals, monoline, compact, open counters.
A rounded, monoline sans with softly tapered terminals and gently inflated curves. The forms are compact and slightly condensed, with smooth bowls and open counters that keep interior spaces clear. Strokes stay even throughout, while subtle irregularities in joins and stroke endings give the letters a lightly hand-drawn feel. Overall spacing reads fairly tight and efficient, supporting dense text without looking rigid.
It works well for interface labels, short paragraphs, and informational copy where a friendly tone is desired. The compact proportions and open counters also make it a good fit for packaging, wayfinding, and poster text, especially at small-to-medium sizes where clarity and warmth need to coexist.
The font feels warm and approachable, with a casual, contemporary tone. Its rounded construction and soft endings give it a friendly voice that leans playful without becoming novelty. The overall impression is informal and human, suitable for communication that wants to feel welcoming and uncomplicated.
The design appears intended to deliver an easygoing, modern sans for everyday communication—clean enough for functional settings while adding a gentle, human softness through rounded geometry and softened terminals.
Circular letters like O and Q appear more oval than perfectly round, reinforcing the compact rhythm, while diagonals (A, V, W, X) keep a steady, even-weight presence. Lowercase shows simple, readable shapes with single-storey a and g and a short-armed t, contributing to the relaxed, unpretentious texture in paragraphs.