Sans Other Admiw 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Molsaq Latin' and 'Molsaq Pro' by Abjad, 'Avenir Next Paneuropean' by Linotype, 'Mister London' and 'Point Panther' by Sarid Ezra, 'Fenomen Sans' by Signature Type Foundry, 'Remissis' by Typodermic, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, stickers, playful, quirky, friendly, mischievous, casual, fun, attention, approachable, youthful, informal, chunky, rounded, wobbly, hand-drawn, cartoonish.
A heavy, rounded sans with softly swelling curves and subtly uneven geometry that introduces a deliberate wobble across the line. Counters are generally compact and circular, terminals are blunt, and the overall silhouette stays smooth while edges and stems vary slightly in angle and width, creating a lively rhythm. The lowercase shows a single-storey "a" and "g" with simple construction and prominent dots on i/j, reinforcing an informal, display-first voice.
Best suited for display typography where personality is a feature: posters, event flyers, kids and family-oriented branding, packaging, social media graphics, and headlines that need a lighthearted voice. It can also work for short callouts, labels, and logo wordmarks, but the strong character and animated rhythm make it less appropriate for long-form reading or dense UI text.
This typeface feels playful and mischievous, with a bouncy, hand-cut energy that reads as friendly rather than formal. Its irregular tilt and chunky presence give it a casual, cartoon-like tone that can skew quirky or comedic depending on setting.
The design appears intended to deliver maximum impact with a warm, humorous personality, using deliberate irregularity to avoid a rigid, mechanical feel. Its simplified forms and rounded massing prioritize quick recognition and charm over restraint or typographic neutrality.
The cap set and numerals share a consistent, chunky presence, while small variations in alignment and stroke direction add a hand-made bounce in running text. The figures are simple and high-impact, and punctuation (like the colon and apostrophe) matches the rounded, bold tone for cohesive display use.