Slab Contrasted Urbu 2 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'ITC Cheltenham' by ITC, 'Cheltenham Pro' by SoftMaker, and 'Henriette' by Typejockeys (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, authoritative, classic, collegiate, serious, impact, readability, authority, tradition, headline, bracketed, dense, sturdy, weighty, traditional.
A robust slab-serif design with heavy, squared serifs and visibly bracketed joins that soften the corners. Strokes are thick with noticeable but controlled contrast, and the counters are relatively tight, creating a dense, punchy texture in text. The letterforms feel traditional and bookish, with a steady rhythm and strong vertical stress; the numerals and capitals read especially solid and anchoring.
Well-suited to headlines, subheads, posters, and packaging where a strong, classic slab-serif statement is desired. It also works for editorial titling, book covers, and branding systems that want a traditional, institutional feel. In longer passages it will be most comfortable at moderate-to-large sizes where the dense color and tight counters can breathe.
This typeface projects a sturdy, confident tone with a classic, editorial flavor. Its weight and emphatic serifs give it a no-nonsense, authoritative voice that can feel traditional, collegiate, and slightly old-world without becoming ornate.
The design appears intended to deliver strong presence and dependable readability, pairing heavy slab serifs with conventional proportions for an unmistakably print-forward voice. It emphasizes firmness and clarity, aiming for confident emphasis in both display settings and larger text.
The lowercase shows pronounced, weighty terminals and a compact interior space that increases visual color on the page. The overall impression is cohesive and consistent across capitals, lowercase, and numerals, with a distinctly assertive slab-serif footprint.