Sans Superellipse Gukob 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Qubo' by Hoftype, 'Bega' by Indian Type Foundry, and 'Byker' and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, punchy, impact, clarity, approachability, modernity, rounded, soft-cornered, compact, geometric, blocky.
A heavy, geometric sans with rounded-rectangle construction and consistently softened corners. Strokes are uniform and dense, with compact counters that stay open through careful internal shaping, especially in rounded letters. The uppercase is broad and sturdy, while the lowercase keeps a simple, single-storey structure where applicable and maintains a steady, utilitarian rhythm. Numerals match the letterforms with similarly rounded geometry and solid, even color.
This style works best for headlines, brand marks, packaging, and short-form copy where a dense, high-impact texture is desirable. It also suits signage and UI hero moments that benefit from friendly geometry and strong legibility at larger sizes.
The overall tone is modern and approachable, combining a friendly rounded feel with a strong, assertive presence. Its chunky silhouettes read as confident and practical rather than delicate or formal, giving it a contemporary, product-forward character.
The design appears intended to deliver a contemporary, rounded geometric voice that feels both welcoming and robust. It emphasizes solid shapes, consistency, and quick recognition, aiming for a dependable display sans suitable for modern branding and attention-grabbing typography.
Terminals are clean and mostly straight-cut, with rounding doing most of the softening rather than calligraphic modulation. Spacing appears tuned for display impact, producing a tight, cohesive texture in the sample text while keeping letter shapes clearly differentiated at larger sizes.