Sans Normal Ifrit 7 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial display, friendly, casual, playful, approachable, retro, approachability, informality, motion, human touch, display clarity, rounded, soft, hand-drawn, bouncy, open.
A rounded, slanted sans with soft terminals and a smooth, low-contrast stroke. Curves dominate the construction, with open counters and generous internal space, giving letters an airy feel. Proportions lean broad and relaxed, and the rhythm is slightly irregular in a way that suggests a hand-drawn or marker-like origin rather than strict geometric precision. Uppercase forms stay simple and clean, while lowercase shapes are lively and looped, producing a fluid, informal texture in text.
Best suited for brand identities, packaging, posters, and headline work where a personable, casual voice is desirable. It also works well for short editorial display, quotes, and callouts, especially when a softer, more playful alternative to neutral sans typography is needed.
The overall tone is warm and conversational, with a lighthearted, easygoing personality. Its rounded shapes and buoyant slant read as friendly and slightly retro, suited to messaging that aims to feel human, informal, and inviting.
The design appears intended to combine the simplicity of a sans with the charm of a hand-drawn italic, prioritizing friendliness and flow over strict uniformity. It aims to deliver a distinctive, approachable texture while remaining legible in prominent, display-forward settings.
The slant and rounded joins create strong forward motion, and the open apertures help maintain clarity at larger sizes. Numerals and punctuation match the same soft, handwritten-leaning logic, supporting a cohesive typographic voice across mixed content.