Sans Normal Bomum 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'JAF Domus Titling' by Just Another Foundry, 'Palatino Sans' by Linotype, 'Provan' and 'Provan Formal' by Matteson Typographics, 'Lapidaria' by SIAS, and 'Estragon Pro' by Stabenfonts (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, children’s media, friendly, playful, casual, handmade, approachable, approachability, warmth, personality, informality, readability, rounded, soft, quirky, humanist, informal.
A rounded sans with soft terminals and subtly irregular, hand-drawn geometry. Strokes stay fairly even, with gentle swelling and tapering that keeps counters open and forms readable. Curves lean toward circular construction (notably in O, C, and 0), while many joins and diagonals show slight wobble that adds warmth. Lowercase shapes are simple and sturdy, with a single-storey a and g and compact, rounded bowls; the overall rhythm feels lively rather than rigidly mechanical.
This style works well for branding and packaging that benefit from a warm, approachable voice, as well as posters and short headlines where the playful texture can be a feature. It also suits children’s media, crafts, and casual editorial callouts where a friendly, human touch is desired.
The font projects an upbeat, friendly tone with a casual, crafted feel. Its slight unevenness and softened corners make it feel personable and relaxed, suggesting voice and character over precision.
The design appears intended to deliver a familiar sans structure with added personality through rounded forms and lightly imperfect stroke behavior, balancing clarity with a handmade charm.
Capitals are clean and bold in silhouette, while punctuation and details like the j descender and the angled stroke endings reinforce the informal, marker-like impression. Numerals are clear and uncomplicated, matching the rounded, easygoing texture of the letters.