Sans Superellipse Esmur 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, sports, technology, posters, futuristic, tech, sporty, streamlined, assertive, speed, modernity, impact, brandability, precision, rounded, squared, slanted, geometric, compact.
A slanted, geometric sans with rounded-rectangle (superellipse) construction and softened corners throughout. Strokes are uniformly heavy with minimal contrast, producing a solid, compact color in text. Counters and bowls tend toward squarish ovals, and terminals are mostly cut cleanly with subtle curvature, giving letters a machined, aerodynamic finish. The rhythm feels slightly extended and dynamic due to the consistent forward slant and the mix of straight segments with broad curves.
This font is well suited to short-to-medium display settings such as headlines, logotypes, product branding, sports graphics, and technology-oriented marketing. It also works well for UI labels, dashboards, and packaging where a compact, high-impact italic voice is desired.
The overall tone reads fast, modern, and engineered, with a distinctly tech-forward and performance-oriented feel. Its rounded-square geometry keeps it friendly enough for consumer branding while still projecting precision and speed.
The design intention appears to be a modern italic display sans built from superelliptical shapes—balancing geometric rigor with rounded corners to convey speed and contemporary polish. It prioritizes a strong silhouette and consistent rhythm for impactful, brandable typography.
Uppercase forms show clear geometric simplification (notably in rounded-square O/C/G-like shapes), while the lowercase maintains legibility with open apertures and sturdy joins. Numerals follow the same squared-round logic, looking designed for UI and labeling rather than traditional text typography.