Sans Normal Jeroh 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Fander' by Roman Melikhov (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, campaigns, sporty, dynamic, confident, modern, punchy, impact, motion, modern branding, display emphasis, oblique, rounded, geometric, clean, compact joins.
This typeface is a heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes maintain a largely even thickness, creating a solid, contemporary color on the page, while angled terminals and sheared geometry emphasize forward motion. Counters are open and fairly large for the weight, and the lowercase shows a clear, workmanlike structure (single-storey forms where expected) that keeps the rhythm brisk. Numerals and capitals appear robust and compact, with a consistent slant and minimal decorative detailing.
This font performs best in display contexts such as headlines, posters, and high-impact marketing where a bold, fast-moving voice is desired. It can also work well for sports branding, packaging callouts, and short UI/wayfinding labels when used at sufficient size to maintain interior clarity.
The overall tone feels energetic and assertive, with a streamlined, athletic flavor. Its pronounced forward lean and dense weight read as action-oriented and confident, making it feel suitable for branding that wants to project momentum and impact.
The design intention appears to be a contemporary, high-impact oblique sans that delivers strong presence and a sense of motion without relying on ornament. It prioritizes bold readability and visual momentum for attention-grabbing typographic settings.
The oblique angle is strong enough to be a defining feature, and the letterforms keep a clean, geometric sensibility rather than calligraphic modulation. Curved forms (like round letters and bowls) stay smooth and controlled, while diagonals and joins are tightened to preserve clarity at larger sizes.