Sans Normal Kirep 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Inklination' by Emtype Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app headers, sporty, energetic, modern, confident, dynamic, impact, motion, branding, display, oblique, geometric, rounded, compact apertures, ink-trap free.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal contrast, and terminals are clean and largely square-cut, creating a crisp, graphic edge despite the rounded construction. Counters tend to be relatively compact, giving letters a dense, punchy color, while the slant and generous set width keep words moving horizontally. Numerals share the same robust, simplified construction, with rounded forms (notably 0, 8, 9) and sturdy diagonals (notably 4, 7).
Best suited for headlines, short bursts of copy, and branding where impact is more important than long-form readability. It works well for sports and lifestyle identities, promotional posters, packaging callouts, and UI/header treatments that benefit from a fast, forward motion.
The overall tone is assertive and high-energy, with a forward-leaning, performance-oriented feel. Its bold oblique posture and dense letterforms read as contemporary and confident, leaning toward athletic and headline-driven branding.
The design appears intended to deliver maximum punch and momentum in a clean sans framework, using an oblique stance, broad proportions, and dense counters to create a strong typographic silhouette for display use.
Uppercase forms are clean and geometric with straightforward joins and diagonals; the lowercase maintains the same robust rhythm, with single-storey shapes where applicable and a simplified, modern look. The strong slant and tight internal space can reduce clarity at smaller sizes, but it excels when used large where its shapes and spacing can breathe.