Sans Normal Adgom 1 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, ui labels, sporty, dynamic, modern, confident, techy, emphasis, speed, impact, modern branding, clarity, oblique, geometric, clean, smooth, streamlined.
A slanted sans with smooth, rounded curves and a sturdy, even stroke throughout. Uppercase forms are compact and slightly squared-off in places, while round letters stay clean and elliptical, giving the set a controlled geometric feel. Terminals are mostly straight or softly cut, and counters remain open for clarity. The lowercase shows a tall x-height with simple, single-storey forms (notably the a and g) and short, utilitarian ascenders/descenders that keep lines tight and efficient.
Best suited to display applications where a bold, slanted sans can signal motion and emphasis—such as headlines, posters, brand wordmarks, and sports or automotive-adjacent graphics. It can also work for short UI labels or navigation where compact, high-impact text is needed, especially at larger sizes.
The overall tone is energetic and forward-leaning, with a purposeful, performance-minded attitude. Its combination of strong weight and oblique stance reads as active and contemporary, balancing friendliness from the rounded construction with a confident, assertive presence.
The design appears intended to provide a modern, high-impact oblique sans that communicates motion without relying on decorative flourishes. It prioritizes clarity, uniform stroke behavior, and geometric consistency to stay versatile in contemporary branding and display settings.
Figures are straightforward and sturdy, with round numerals that match the letterforms and a consistent rhythm across the set. The italic is built as a true oblique: the shapes stay clean and sans-driven rather than calligraphic, emphasizing speed and simplicity.