Sans Normal Kidov 6 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Arupala Grotesk' by Jetsmax Studio, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, branding, sports, posters, signage, sporty, dynamic, modern, confident, urgent, impact, speed, modernity, clarity, utility, oblique, slanted, geometric, clean, sturdy.
A heavy, oblique sans with rounded, geometric construction and smooth curves. Strokes are consistently thick with minimal contrast, producing a solid, high-impact silhouette. Counters are relatively open and the x-height reads tall, while capitals feel broad and compact with a forward-leaning rhythm. Terminals are clean and mostly straight-cut, and curves stay taut and controlled for a crisp, contemporary texture in text.
Best suited to headlines, branding, posters, and high-visibility signage where a strong, italicized voice is desired. It can also work for short UI labels or packaging callouts that benefit from a compact, energetic sans, while longer passages may feel dense due to the heavy weight and strong slant.
The overall tone feels energetic and assertive, with a forward-leaning posture that suggests speed and momentum. Its weight and simplified shapes give it a practical, no-nonsense character that reads as contemporary and performance-oriented rather than delicate or formal.
The design appears intended to deliver a bold, fast-moving sans voice with clear geometry and a compact, powerful footprint. Its combination of heavy strokes and oblique stance suggests an emphasis on impact, momentum, and contemporary utility.
Round letters like O/Q are smooth and even, while diagonals (V/W/X/Y/Z and the numerals) emphasize the slanted, kinetic feel. The numerals appear robust and clear at display sizes, matching the strong, graphic presence of the alphabet.