Sans Normal Subiv 6 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, punchy, impact, approachability, clarity, brandability, soft corners, geometric, round terminals, large counters, compact joins.
This typeface is a heavy, rounded sans with smooth curves, softened corners, and a sturdy, even stance. Letterforms lean toward geometric construction with generous bowls and open counters, while straight strokes end in subtly rounded terminals. Proportions read broad and stable, with clear differentiation between shapes (notably the rounded, open lowercase forms) and a consistent, controlled rhythm in text. Numerals follow the same rounded, high-impact silhouette, maintaining strong presence and legibility at display sizes.
Best suited to situations where strong presence and quick readability are needed, such as headlines, poster typography, brand wordmarks, packaging callouts, and signage. In running text it produces dense, emphatic color, making it useful for short blocks, UI labels, and marketing copy where impact matters more than delicacy.
The overall tone is modern and approachable, pairing a friendly softness with assertive weight. It feels contemporary and utilitarian rather than playful, delivering a confident, straightforward voice suited to bold messaging.
The design appears intended to deliver a contemporary sans voice with softened geometry—combining robust strokes and broad proportions with rounded detailing to keep the texture friendly and legible. It emphasizes clear silhouettes and strong typographic color for attention-driven applications.
Capitals are particularly wide and steady, with smooth, continuous curves on C/O/G and softly squared interior corners where strokes meet. The lowercase maintains clarity through large apertures and simple, unadorned construction, helping paragraphs look solid and cohesive even at tight spacing.