Sans Normal Kyriv 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fuse', 'Fuse V.2', 'Fuse V.2 Printed', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, playful, dynamic, friendly, punchy, attention, momentum, approachability, impact, modernity, rounded, soft terminals, slanted, chunky, compact counters.
A heavy, rounded sans with a consistent forward slant and broad, smoothly curved strokes. Letterforms favor compact counters and generous curvature, with softened joins and terminals that keep the texture cohesive and dense. The capitals are blocky yet rounded, while the lowercase shows simplified, single-storey forms and sturdy bowls that maintain even rhythm at display sizes. Numerals match the same chunky, rounded construction, reading clearly with minimal internal detailing.
Best suited to short, high-impact copy such as headlines, posters, brand marks, and packaging where bold presence is the priority. It also fits energetic themes like sports, entertainment, and youth-oriented promotions. For longer passages, it performs most comfortably at larger sizes with slightly looser tracking to preserve readability.
The overall tone is energetic and informal, with a sporty, headline-driven presence. Its slant and bold massing suggest motion and urgency, while the rounded geometry keeps it approachable rather than aggressive. The result feels contemporary and promotional, suited to attention-grabbing messaging.
The design appears intended to deliver a strong, modern display voice that combines speed and friendliness. By pairing a pronounced slant with rounded, low-detail shapes, it aims for immediate recognition and a confident, contemporary tone across marketing and branding contexts.
Spacing appears tuned for impact, producing a dark, solid typographic color in paragraphs and tighter settings. The curved structure and softened corners help prevent harsh edges in large text, but the compact counters and heavy weight benefit from ample size and breathing room for maximum clarity.