Sans Normal Dagom 14 is a light, very narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, app interfaces, headlines, posters, packaging, modern, friendly, clean, airy, casual, space saving, clean readability, modern utility, friendly tone, condensed, rounded, monoline, open apertures, soft terminals.
A condensed, monoline sans with gently rounded curves and soft, slightly tapered stroke endings. Letterforms are tall and slim with generous interior space, giving counters a clean, open feel. Curves are smooth and circular (notably in C, O, e, and g), while vertical strokes stay straight and even, creating a steady rhythm across words. The overall construction favors simplicity and readability, with understated joins and minimal detailing.
It works well where vertical economy matters, such as UI labels, navigation, and compact editorial headings. The condensed, open forms also suit posters, packaging, and brand touchpoints that want a clean modern voice without heavy visual weight.
The font conveys a modern, approachable tone—clean and efficient without feeling cold. Its slim proportions and smooth curves create an airy, easygoing texture that reads as contemporary and lightly informal, suitable for friendly interfaces and concise headlines.
The design appears intended to deliver a space-saving, contemporary sans that stays legible through open counters and restrained geometry. It prioritizes a smooth, consistent rhythm for short-to-medium reading while keeping a light, friendly character for modern communication.
Spacing appears balanced for a narrow design, helping prevent the condensed shapes from feeling cramped in continuous text. Numerals follow the same slim, rounded logic, maintaining a consistent color and tempo alongside the letters.