Serif Normal Deju 10 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, retro, friendly, confident, playful, warm, display impact, retro tone, approachability, expressive italic, bracketed, swashy, rounded, calligraphic, soft.
A very heavy italic serif with rounded, bracketed serifs and a distinctly calligraphic, brush-like modeling. Strokes are thick and buoyant with soft joins, subtly tapered terminals, and an overall rightward slant that reads as lively rather than formal. Counters are relatively compact and the rhythm is bouncy, with slightly irregular-looking curves and a hand-inked flavor that gives letters a sculpted, organic presence in both caps and lowercase. Numerals match the weight and slant, with curvy shapes and strong dark color for emphatic settings.
Well suited to display applications where a bold, expressive serif can carry the message—headlines, posters, packaging, brand marks, and signage. It also works for short editorial callouts, quotes, or section headers where a warm, retro-leaning voice is desired.
The face conveys a nostalgic, upbeat tone—bold and attention-getting, but approachable due to its rounded details and flowing italic movement. It feels jaunty and charismatic, with a vintage advertising energy that leans more friendly and fun than austere or academic.
The design appears intended to blend conventional serif structure with a spirited italic, using heavy weight and rounded, bracketed serifs to maximize impact while keeping the tone approachable. Its forms prioritize personality and momentum, aiming for strong recognition in display settings.
At text sizes the dense weight creates a strong page color, making spacing and line length important for comfortable reading. The swashy curves and pronounced italic forms add personality quickly, so it tends to read best when given room and used for emphasis rather than long passages.