Serif Contrasted Viso 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Chamberí' by Extratype, 'Benton Modern' by Font Bureau, and 'Abril' by TypeTogether (names referenced only for comparison).
Keywords: headlines, editorial, magazines, packaging, branding, fashion, luxury, dramatic, classic, display impact, luxury tone, editorial elegance, refined contrast, stylized terminals, didone, vertical stress, hairline serifs, crisp, stately.
A high-contrast serif with pronounced thick-to-thin modulation, vertical stress, and crisp hairline serifs. The forms feel broad and sculpted, with strong, weighty verticals and sharply tapered joins that create a striking black-and-white rhythm. Serifs are fine and clean rather than slab-like, and many terminals end in pointed or teardrop shapes that add a slightly calligraphic edge. Overall spacing reads open and display-oriented, with large bowls and a steady, upright posture that emphasizes the type’s dramatic contrast.
Best suited to headlines, magazine layouts, luxury packaging, and brand marks where its contrast and refined details can be appreciated. It also works well for pull quotes and short blocks of text at larger sizes, especially in print or high-resolution digital settings.
The font conveys an elegant, high-fashion tone with a confident, theatrical presence. Its extreme contrast and refined hairlines evoke premium editorial design and classic luxury branding, while the sharp terminals lend a slightly assertive, modern bite.
The design appears intended as a display serif that maximizes contrast and elegance, balancing classical Didone-inspired structure with expressive terminals for added personality. Its broad proportions and crisp detailing aim to create immediate impact and a premium, editorial finish.
In the sample text, the thin horizontals and hairlines become a key part of the texture, producing a shimmering effect at larger sizes. Rounded characters like O/Q and the numerals show ample internal space and strong contrast, while distinctive teardrop terminals and pointed finishes give the lowercase a lively, stylized character.